Distorted Ideals

Even though one might say that in the end, the Dove ads and surrounding campaigns are just advertising, but they sure take a different and praiseworthy approach by not only using "normal" women as their models, but also looking behind the scenes of the media and the beauty industry. It's about time someone presents the truth about the beauty ideal that's omnipresent in our world. And a brand with a big range and an honest concept at their hands can in fact reach lots of people and open their eyes on things that most people who are not working in the industry cannot understand, because they usually don't see the inner workings.

But still, being the media worker and photo maniac that I am, I am taking part in a Photoshop Beauty Retouching course in February. Just the digital part, not the photography itself. But yes, I know that people don't really look like they seem to on the cover of the magazines and advertising. But that doesn't stop me from learning the techniques.

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